Have you had your site for passenger bookings to be visited by a user fills in a few forms, then randomly leave the site without complete reservation. If you fell in a similar situation, then you’re not alone.
More than 95% of traffic to websites of hotels or airline websites and travel reservations are generated by users who leave before completing the purchase process. Why? Because the travel e-commerce site is one of the toughest online businesses. This is mostly due to prolonged marketing processes many forms to fill, complex search parameters and many other factors. The average rate of conversion rate (% of site visitors who become customers) websites for travel is quite low – around 4%. Far below the level of 10%, which have the financial and media sites.
Make your search intelligent and intuitive.
Search Engine visible without scrolling and identified by man
For any other industry search function is not as important and critical as the sites for travel and tourism. In e-commerce, consumers operate in a “seek and find”. In some cases they use a search engine, not in others. But when it comes to tourist sites, everything is based on the search engine. The user chooses the place and date to obtain a list of relevant results, which will make its choice. Not only is the search engine of your site must be extremely fast and accurate, but also to be and as intuitive. There are four basic search parameters – date, location, budget and number of people. You can use the dropdown calendar and places, and advance to assign different budget categories from which users can choose.
2. How and what appears in search results is critical.
Search results Priceline
Page with results that appear after a search can be too complex for a visitor and lead to premature leaving the site if the information is presented in an unfavorable way. It is important that the visitor gets all the necessary information without leaving the results page. Options for flights and hotel reservations should be displayed in a clean layout with different marking the final price. The search bar should be prominently displayed so that the visitor has the opportunity to change the search results, without his having to return to the previous page.
3. Make them an offer they can not refuse.
In the world of online tourism no place for justice. Google Analytics shows that on average one trip a user visits 22 sites in several trading sessions before booking a trip. Planning a vacation is a complex process and the user closes the pages at the slightest inconvenience. Must pay attention very quickly and get them to act immediately. One way to do this is by using the principle of urgency – one of six powerful psychological principle laid down in the book “Influence” by Robert Kialdini.